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Digital Marketing

Mar 3, 2021 / by admin / In / Comments Off on Digital Marketing

Online Reputation Management

Trust us with your reputation

Online reputation management gives you the power to control what shows up when an anonymous user searches for you on the internet. You sure don’t want it to be atrocious. The search results have enough power to influence the user and thus, make or break a deal.

Obsolete or substandard content can sure be a downfall and an aisle to tarnishing your good name. We can help you recover and provide you maximum control over what people view about your brand online.

Our Online Reputation Management Process

  • Monitoring/Tracking – We keep a check on what is being published about you on the internet
  • Analysis & Measurement – We analyse and scope the impact of the content being published
  • Strategizing – We devise a plan of action to counter the issues
  • Report – We report the progress to you on a regular basis to let you check your online growth

We let you put your best food forward by:

  • responding ASAP
  • not deleting comments unless required
  • pushing high quality content across different platforms
  • ensuring that the top 5/10 things about your brand come over

Social Media

What is social media?… we think we are well past that stage and save a few pixels and the page weight in going about giving the definition. However still, social media marketing is one of the most humanly natural and yet new media of advertising, promotion and brand marketing that has hit the stage big time. In the present times, Social Media is almost an integral part of the marketing tools for any business or brand. The extensive reach and the buzz that can be generated through millions of users cannot be compared with any other form of advertising. The impact of social media optimization services and social media marketing company is absolute and wide spread.

The global internet population present on these social networks is getting more active and more and more social with sharing information in different forms and when stationary or on the go. Social media marketing and social media optimization are thus indispensible tools to have in your armory.

In the complex world of business and brands and advertising, it’s important to be able to reach out to your target audience and make that connect with them in a way that sticks and creates the recall a business so dearly wants. It’s a tool to influence your audience, to help create a positive opinion, so build brand recall, to even promote and sell.

Social networks, blogs, professional networks, forums and online communities for videos and  photos can do wonders for a brand, trying to establish a direct connection with its customers.

We are among the niche group of social media marketing company in India that have the right amount of passion, skills and the expertise to create and execute a killer social media campaign or build and sustain a long drawn social media strategy.

So, from creating your brand’s social accounts and their moderation to online reputation management, blogging and blog marketing, we are fully able and backed up with some success stories of our own. Following is how we would like to present our social media optimization services offerings.

Conceptualization and Strategy

You know your business and we know ours. When it comes to online strategy creation, we realize that not all businesses function the same way and each one must have a strategy, hand crafted to perfection. Our teams of experts at OneDigital understand the need for tailored strategies and help conceptualize one that fits best.

Consumer Engagement

For any campaign to be successful, engagement must be powerful enough to organically garner audience participation. But it doesn’t just stop there…engagement would be successful only when it becomes viral, i.e. people share it within their network and this happens more at a macroscopic level to get you engagement that gives you the numbers.

We ensure consumer engagement through

  • socially relevant posts
  • contests & promotions
  • viral campaigns
  • and more.
Brand Promotion and Management

When we talk about brand management, we’re talking about managing the tangible and intangible characteristics of your brand. By now, you’ve either developed a brand identity or hoping to build one which your goals help to support and sustain. However, once your product/service/company enters the marketplace, it’s noticeably harder to control how that brand is perceived by others. That is where we jump in and offer you comprehensive brand management and promotion services on the social media domain.

Online Asset Management

Your online asset is your virtual property, a unique location which identifies your business to your target group and acknowledges your existence on the Internet. It is important that customers see value in your property at all times. Our team of experts helps to manage your online asset in a way that you are able to meet your social media goals and justify the ROI.

Social Media Monitoring

As much as you the brand needs to speak through social media, it is equally important to listen to what your target group is saying about you on the web. We help you monitor your social media environment, crucial to the success of the SM campaigns.

Community Management

Social engagements that help build a loyal fan base are beneficial to business. It proves to be an efficient & cost effective tool for consumer retention and interaction. What’s more, it keeps the audience tuned to your presence on virtual properties.

Online Reputation Management

Reputation management becomes all the more crucial in the context of social media optimization, since your organization is on the web for everyone to comment upon and judge directly. Your brand reputation can come under attack any time from any angle and that is where we come in.

Blogging

A Blog is a window to your brand. We help you create and maintain this window in a way that enables you to put your best foot forward and gain positive traction from your target group.

Forums

As a company it would be fatal to underestimate the power of forums. Some might even argue that social networking websites are nothing but revamped forums. Answering questions which are industry specific, niche & product oriented on the forums gain equal importance in our social media endeavors.

Search Engine Optimization

Quality SEO Services (from India) to Maximize Your ROI

Onedigital as an ethical SEO services company, we’ve dedicated 12 years to enhance our webmaster skills to make SEO more and more profitable for our clients. So far, we have helped various known brands in India and small-business companies from UK, US, Canada, Australia and Israel

How SEO can benefit your business? We have many reasons –

Long-term results – SEO is one investment that comes with long-term benefits.
Increase visibility among your targeted audience on different devices – desktop, mobile and tablets.
Increase brand recognition and online reputation through better rankings.
Reduce marketing costs – Higher organic search rankings on your targeted keywords can do wonders. It can help you lower down your budgets on Sponsored ads.

Local listings that you can generate to reach out to your local customers.

Our Search engine optimization process that can help you rank higher:
Keyword Research & Analysis – This is the beginning of your online presence. We put our expertise and experience in digging out the best keywords and utilizing them better for your business growth.

Competition Analysis – We define, discover and study your competitors for a better understanding on how to rank you better. The knowledge helps us in getting an insight on your competition and also lets us predict their behavior.

Strategy Creation – For any business to grow, the one question that needs to be answered is how. We not only plan and strategize your today but also take into account how today’s growth will let you grow tomorrow.

On-site SEO planning and execution – We plan and implement strategies within the programing language which includes processes to aid search engines in indexing and ranking the websites. Publishing content frequently, properly using metadata & ensuring simple site navigation are a few of them.

Off-site SEO planning and execution – Backlinking and content marketing are a few of the off site strategies. These off-site SEO services are effective in enhancing search engine visibility and also help increase traffic, thus, generating more business.

Monthly reports – We believe in transparency and thrive for your growth. Keeping our clients updated about all the work regarding their business is our priority and we provide a consolidated monthly report without fail to do so.

Scope of work for next month SEO – Planning and strategizing growth is never complete if we do not discuss tomorrow. We always draw out the scope of work a month in advance and create a plan of action so that not even a single second of your time is wasted.

Google Adwords PPC

LET US HANDLE YOUR GOOGLE ADWORDS CAMPAIGNS

Google AdWords or the Pay Per Click is a method to advertise your brand online. With this method, it is possible to advertise your business on the first page of Google or any other search engine. These searches are keyword based.

Google pay per click or ppc, as the name suggests, is a paid service where the ad owners are charged on every click.
Pay per click is a sales driven online advertising campaign which can be targeted to a particular geographical location or can be keyword specific and set on days and time of your choices.

OUR STRATEGY

EVALUATION

The first and foremost thing before running a successful ad campaign is evaluating a company’s products and services. Also, it is important to closely study their competitors so as to generate an effective keyword list.

IMPLEMENTATION

An in depth study of your brand lets us understand it even better and implement all the right measures. So, when people search for targeted keywords, your business appears on the top.

OUR SPECIALITIES

  • We create call to action ads
  • We help you reach the right people at the right time
  • You can advertise locally/globally with us
  • We help you attract more customers
  • The ad campaigns are optimised according to your needs

Google Display Network

The Google Display Network allows you to reach customers using a variety of ad formats across the digital universe. This network spans over two million websites that reach over 90% of people on the Internet. It can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail, or using mobile devices.

How it works

AdWords has two main networks: Search and Display. The Adwords Search Network reaches people when they’ve been searching for specific goods or services. The Display Network helps you capture someone’s attention earlier in the buying cycle. For example, if you run an art supply store, you can catch a mom’s eye when she’s reading reviews about the best brands of washable paints, but before she puts her toddler in the car seat and heads out to buy.

Find the right audience

The Google Display Network is designed to help you find the right audience across millions of websites. It lets you be strategic and put your message in front of potential customers at the right place and the right time.
Reach users by keywords and topics: To find likely customers, AdWords uses contextual targeting based on your keywords or your campaign’s specific topic area.
Select where your ads appear: Within the Display Network, you can select types of pages or specific websites for your ads, as well as audiences to show your ads. With manual placements, you can show your ad on specific webpages, online videos, games, RSS feeds, mobile sites, and apps that you select. You can even block your ads from sites you don’t think are relevant.
Find users who are already interested in what you have to offer: Show your ads on Display Network websites to specific groups of people, such as those who have previously visited your site, by creating a remarketing campaign. To reach TV-like audiences on a broad scale and drive brand awareness, you can use affinity audiences. To reach specific audiences ready to make purchases, you can use in-market audiences.

Use a variety of ad formats

The Google Display Network is your chance to engage users with appealing ad formats. Text, image, video, or rich media formats can appear on the Display Network. Color and motion attract attention. Animation or video can tell a story.

Meet your goals

Display ads help you to make a more lasting impression on people. Here are some common goals that you can achieve by advertising on the Display Network:

Sell more products or services

Build customer loyalty
Engage with customers
Increase brand awareness
Measure your results
AdWords lets you measure how well you’re meeting your goals. See exactly on what kind of sites your ads run, which ads deliver the most clicks, and which sites give you the most sales for the lowest cost.

You can adjust your targeting and bidding strategy based on your campaign reports. For example, the data may show that a click from a Google Network page is more (or less) likely to help you meet your specific goals—such as online sales, registrations, phone calls, or newsletter signups. This may prompt AdWords to automatically adjust your bid. This adjustment would help you stay on budget, gain value, and reach your business goals.

Plan ahead

Changes in the Display Network can take 12-24 hours to apply and may not show right away. Keep this in mind while creating a new campaign or making changes to an existing campaign. You may want to set up your campaign a few days before the launch and set the start date in the future.

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