Anuja Gujral Designs
Architecting a cohesive Instagram 9-grid identity, spatial storytelling engine, and multi-city Meta lead acquisition system for a premier New Delhi interior design studio.
Translating Spatial Luxury into a Digital Acquisition Engine
Bridging bespoke residential architecture and editorial digital presentation so prospective HNI homeowners experience the studio’s craftsmanship on first glance.
Anuja Gujral Designs is a New Delhi-based luxury interior and architectural design practice celebrated for warm contemporary residences, bespoke millwork, and curated stone and brass detailing. As the studio expanded its residential footprint across Delhi NCR and pan-India luxury corridors, its Instagram presence needed to evolve from standalone project uploads into a structured editorial publication.
OneDigital partnered with the studio to engineer an end-to-end digital ecosystem: establishing a signature 9-grid visual rhythm, producing high-retention residence walkthrough reels and tactile moodboard carousels, positioning the founder’s design philosophy, and scaling precision Meta paid media campaigns targeting affluent homeowners.
Bespoke 9-Grid Feed Architecture
Instead of treating posts as isolated uploads, every nine-post sequence was art-directed as a unified architectural spread balancing wide spatial perspectives, tactile details, and quiet typographic frames.
3-Column Spatial Rhythm
Alternates wide architectural shots with tight material crops and editorial title frames so the profile grid reads like a print monograph without visual clutter.
Color-Graded Tonal Harmony
Deliberate palette transitions across warm travertine, muted taupe, charcoal stone, and brushed brass—mirroring the studio’s physical material palette.
Restrained Editorial Typography
Minimalist cover layouts and project markers that orient prospective homeowners and trade specifiers immediately upon visiting the profile.
Signature Residences & Material Moodboards
Each completed residence was unpacked into multi-chapter room studies and tactile finish boards—highlighting spatial flow, custom joinery, and material craftsmanship.
Signature Residences
- Meera Bagh Residence
- Vasant Vihar Residence
- Gurgaon Luxury Villa
- Chattarpur Farmhouse & Anand Niketan
Spatial Narratives
- Double-height living & lounge volumes
- Bespoke dining & entertaining suites
- Master bedrooms & dressing sanctuaries
- Sculptural foyers & statement powder rooms
Material Moodboards
- Bookmatched marble & fluted stone
- Brushed brass & custom metal inlays
- Smoked veneer & handcrafted millwork
- Layered bouclé, linen & raw silk textiles
Save-Driven Carousels
- Wide-to-detail swipe sequences
- Lighting & elevation breakdowns
- Bespoke furniture & styling close-ups
- Engineered for homeowner reference saves
Architectural Reels, Founder POV & Interactive Stories
Combining 60+ cinematic vertical reels with founder perspective pieces and 180+ interactive story frames to drive organic discovery and daily audience engagement.
60+ Residence Walkthrough Reels
Fluid camera transitions, natural light progressions, and raw-site-to-turnkey transformations that capture spatial depth and scale.
Founder Voice & Design POV
Editorial reels and notes featuring Anuja Gujral’s approach to spatial proportion, lighting temperature, and timeless residential detailing.
180+ Interactive Story Sequences
Material polls, “This or That” finish comparisons, site progress diaries, and Q&A prompts that convert passive viewers into active DM conversations.
Cultural & Studio Milestones
Bespoke Festive hosting tablescapes, World Architecture Day features, and behind-the-scenes studio craftsmanship spotlights.
Unified Brand Language Across Every Touchpoint
Every reel cover, story highlight, carousel frame, and paid ad creative adheres to a single typographic and tonal system.
Multi-City Meta Paid Media & HNI Lead Generation
Pairing editorial authority with precision Meta campaign architecture to reach affluent homeowners and luxury property buyers across 18 Indian cities.
18-City HNI & Luxury Property Targeting
Focused core footprint across Delhi NCR (New Delhi, Gurgaon, Noida, Faridabad) alongside high-intent luxury residential pockets across 14 tier-1 and tier-2 Indian cities.
Profile Growth + Direct Consultation Pipeline
Top-of-funnel residence reels and 9-grid showcase ads engineered for qualified follower growth, paired with bottom-of-funnel lead forms and direct DM inquiry flows.
100K–150K Reach & Qualified Turnkey Inquiries
Sustained 100K–150K targeted Meta reach and 150K+ impressions per campaign wave, generating consistent homeowner inquiries for full-residence and villa mandates.
Building a premier interior, architecture, or luxury brand?
We partner with leading design studios and luxury brands across India and the UAE to craft editorial social ecosystems, PR authority, and qualified client pipelines.
covering the full spectrum of design communication
An online presence for a leading design firm must be an extension of its physical excellence: flawless, editorial, and commercially effective.