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Portfolio · Creative Direction

ABNER

Creative & Product Photography · Luxury Lighting

“Where rare stone becomes light.”

The Brand

Abner is a luxury atelier working translucent alabaster and rare natural stone into sculptural lighting and objects — each piece glowing with the singular character of the material itself. OneDigital partners with Abner on creative direction, product photography, and social, capturing every piece as the one-of-a-kind, light-filled object it is.

Scope of Work

Creative DirectionProduct PhotographyArt DirectionSocial Media

The Alabaster Collection

Backlit alabaster reveals veins, clouds, and warmth no two pieces share — photographed to let the stone do the talking.

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Sculptural Light

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A OneDigital project

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Abner is a luxury atelier that turns translucent alabaster and rare natural stone into sculptural lighting and objects. ONEDIGITAL partners with Abner on creative direction, product photography, art direction and social media, presenting each piece as the one-of-a-kind, light-filled object it is.

The challenge of photographing alabaster

Alabaster changes completely when lit from within: veins, clouds and warm tones appear that are invisible in daylight. No two pieces are alike, so the photography had to capture each object's individual character rather than a uniform product look.

Our approach

  • Creative direction built around the line "Where rare stone becomes light".
  • Product photography that uses backlighting to reveal the stone's natural patterns.
  • Art direction that presents pieces as sculpture, not just fixtures.
  • Social media content for The Alabaster Collection and Sculptural Light series.

Collections we have captured

Our work for Abner includes The Alabaster Collection, where backlit stone shows veins, clouds and warmth that no two pieces share, and Sculptural Light, which treats each fixture as a piece of art. In both, the images are built to let the stone speak for itself.

Why it matters for luxury lighting brands

In luxury lighting, buyers such as architects, interior designers and collectors decide largely on imagery before they see a piece in person. Photography that shows material, craft and glow helps a brand communicate its value online and in specification conversations.

Work with ONEDIGITAL

ONEDIGITAL is a marketing, PR and branding agency founded in 2017, with 65+ people across Mumbai, Delhi, Gurugram, Bangalore and Dubai (IFZA). We specialise in lighting, furniture and decor brands. See more of our portfolio or start your project.

Frequently asked questions

What does Abner make?

Abner creates sculptural lighting and objects from translucent alabaster and rare natural stone, with each piece unique to its material.

What did ONEDIGITAL do for Abner?

ONEDIGITAL handles creative direction, product photography, art direction and social media for Abner.

Does ONEDIGITAL photograph other lighting brands?

Yes. ONEDIGITAL works with lighting, furniture and decor brands on product photography, creative direction and social media.