Case Study · Luxury Bathware & Wellness PR

Colston Concepts

Positioning luxury bathware and hydrotherapy brand Colston Concepts across 24 national press features—covering flagship Experience Centre launches, precision wellness product showcases, and leadership profiling.

Colston Concepts — Featured in HELLO! India Magazine
Colston Concepts — Architect and Interiors India Feature
Colston Concepts — Featured in The Economic Times
24 Verified Press Features
16 National & Luxury Publications
HELLO! & ET Mainstream Luxury Authority
Tier-1 Showroom & Product Launches
Pan-India Architect & Specifier Reach
The Mandate

Elevating a Luxury Wellness & Bathware Brand Across Design & Mainstream Press

Synchronizing flagship Experience Centre launches, luxury product spotlights, and architectural wellness commentary across India’s top design and lifestyle titles.

Client Colston Concepts
Category Luxury Bathware, Hydrotherapy & Wellness Solutions
Key Launches Covered Mumbai & Gurugram Flagship Experience Centres
Target Audience Luxury Architects, Interior Designers, Developers & HNIs
Core Mandate Brand Positioning, Showroom Launch PR & Product Storytelling

Colston Concepts is an Indian luxury bathware and wellness brand engineering bespoke bathtubs, precision showers, steam cabins, whirlpools, and hydrotherapy sanctuary solutions for discerning homeowners, hospitality flagships, and architectural practices.

ONEDIGITAL partnered with Colston Concepts to drive high-authority brand PR across both luxury consumer glossies and architectural trade journals—securing 24 verified features across 16 publications including HELLO! India, The Economic Times, Elle Decor India, GoodHomes, Architect and Interiors India, Commercial Design India, Architectural Digest India, Society Interiors & Design, India Today, and Surfaces Reporter.

24 National Press Features HELLO! India & Economic Times Coverage Mumbai & Gurugram Showroom Launches Elle Decor & GoodHomes Product Showcases Architect & Specifier Trade PR
Campaign Architecture

Publications, Product Launches & Brand Narratives

Connecting luxury retail expansion with architect specification and HNI consumer discovery.

Luxury & Mainstream Media

  • HELLO! India Magazine
  • The Economic Times
  • India Today Home & GoodHomes (3 features)
  • Elle Decor India & Architectural Digest India

Architecture & Design Trade

  • Architect and Interiors India (2 features)
  • Commercial Design India (3 features)
  • Society Interiors & Design (2 features)
  • Surfaces Reporter (3 features) & Architecture+Design

Retail & Product Spotlights

  • Mumbai Experience Centre (with Essajees Atelier)
  • Gurugram Flagship Experience Centre
  • Danube Precision Shower Collection
  • Smart Freestanding Bathtub & Wink Minimalist Faucet

Design & Wellness Narratives

  • Residential spa-like hydrotherapy sanctuaries
  • Smart temperature-controlled wellness hardware
  • Sustainable water-saving luxury fixtures
  • Bespoke finishes for high-end residential projects
Execution Strategy

How ONEDIGITAL Positioned Colston Concepts Across India’s Luxury Segment

A three-pronged PR program spanning flagship retail launches, product collection spotlights, and wellness trend authority.

Flagship Experience Centre Launch PR

Orchestrated national business and design coverage for Colston’s Mumbai Experience Centre (designed in collaboration with Sarah Sham of Essajees Atelier) and its Gurugram showroom across The Economic Times, Surfaces Reporter, and Architecture+Design.

Collection-Level Product Storytelling

Secured dedicated product features for the Danube Shower, Smart Freestanding Bathtub, and Wink Minimalist Faucet in Architect and Interiors India, Commercial Design India, Elle Decor India, and GoodHomes.

Wellness & Spa-Sanctuary Thought Leadership

Positioned Colston’s leadership across HELLO! India, India Today, Realty+, and Times Property on transforming residential bathrooms into restorative wellness sanctuaries.

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