SIORAA
Taking a Delhi furniture and interior design house from Casa Interno to SIORAA — a new name-led identity in quiet luxury, launched on social and carried into an always-on content and digital programme.
A Quiet-Luxury Identity, Launched and Lived on Social
Brand strategy, a new logo system, palette and typography, a staged rebrand reveal on social, and an always-on content and digital programme built around craft, material and calm.
SIORAA is a New Delhi furniture and interior design house creating sofas, dining, bedroom pieces and complete interiors rooted in serene design, comfort and refined simplicity. The studio previously traded as Casa Interno and was ready for an identity that matched the calm, material-led quality of its work.
ONEDIGITAL built the new brand from the ground up: positioning and tone of voice, the SIORAA wordmark (where the fused R and A express connection between structure and comfort), a logomark of a circle, a flowing 'S' and a round table, a palette of taupe, sand, clay and ivory (#A8A198, #AB9984, #C0AFA2, #DEDBD6), and a typography system of Caroline, The Seasons and Acumin Variable — documented in brand guidelines and applied across collateral.
The rebrand was then launched on social as a staged reveal — an 'unveiling soon' teaser, a renewed-identity announcement and a story of what the name means — after a run of content from the brand's Tranquil Collection showcase at Design Democracy, Hyderabad. From there ONEDIGITAL runs an always-on programme across Instagram, Facebook, LinkedIn, YouTube and Pinterest, with shoots, website and SEO care, Google Business Profile and reputation management.
Identity, Launch & Always-On Content
One calm visual language, carried from the logo system into every post, reel and touchpoint.
Identity, Content & Digital
Every layer built to express the same idea: design that feels calm, balanced and lasting.
Brand Identity
- Positioning & tone of voice
- Wordmark & logomark
- Colour palette & typography
- Brand guidelines & collateral
Social Content
- Rebrand teaser, reveal & name story
- Tranquil Collection & Design Democracy content
- Reels on craft, material & light
- LinkedIn articles, polls & carousels
Digital & Web
- Website content & SKU management
- SEO & monthly reporting
- Google Business Profile
- ORM & query handling
How ONEDIGITAL Built SIORAA
Identity first, then a launch, then consistency.
Meaning-Led Identity
Every element of the mark carries meaning — wholeness, movement and connection — so the brand story is built into the logo itself.
A Staged Rebrand Reveal
Teaser, reveal and name-story posts let an existing audience follow Casa Interno into SIORAA without losing recognition.
Craft & Material Storytelling
Monthly series on surfaces, joinery, light and styled spaces keep the feed quiet, premium and consistently on-brand.
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Every Element of the SIORAA Brand
From the logo system and palette to stationery, packaging and signage — the complete identity ONEDIGITAL designed for SIORAA.
Logo System
The primary logo pairs the SIORAA logomark with the custom wordmark. “SIORAA resonates with bringing homeliness, comfort, and tranquility into every space through thoughtful furniture and interior design.”
Colour Palette
Soft neutrals — taupe, sand, clay and ivory (#A8A198, #AB9984, #C0AFA2, #DEDBD6) — reflect balance, natural elegance and quiet luxury.
Typography
Caroline for the logo, The Seasons for headings and Acumin Variable Concept for body text.
Logo Usage Guidelines
Clear rules keep the mark consistent across every format.
Stationery & Collateral
The identity applied to everyday brand touchpoints.
Packaging & Product Branding
Tags, packaging and labels that carry the mark onto the furniture itself.
Signage & Spaces
The identity in the studio and in styled interiors.
SIORAA Case Study — Questions Answered
What did ONEDIGITAL do for SIORAA?
ONEDIGITAL created SIORAA's complete brand identity — positioning, logo, colour palette, typography and brand guidelines — launched the rebrand from Casa Interno on social media, and manages its social media, shoots, website, SEO and Google Business Profile.
Why did Casa Interno rebrand to SIORAA?
The studio wanted an identity that matched the calm, material-led quality of its furniture and interiors. SIORAA expresses harmony, where design, material and meaning come together.
What does the SIORAA logo mean?
The outer circle stands for wholeness and timeless form, the flowing 'S' for movement and evolving interiors, and a round table for connection. In the wordmark, the fused R and A show structure meeting comfort.
Which platforms does ONEDIGITAL manage for SIORAA?
Instagram, Facebook, LinkedIn, YouTube and Pinterest, along with the website, SEO and Google Business Profile.
Can ONEDIGITAL rebrand and market a furniture or interiors brand?
Yes. ONEDIGITAL works with furniture, lighting, surfaces and interior design brands across India on branding, social media, digital marketing, PR and web. You can book a consultation over Google Meet through the contact page.