Skara Living

A furniture and home-living label that needed a mark as considered as the pieces it makes.

The Brand

Skara Living is the furniture and home-furnishings label by Monochrome — contemporary seating, bedding and soft furnishings built around a calm, monochrome aesthetic. OneDigital was brought in to create the brand identity from the ground up: logo, typography, colour and the collateral system that carries it.

The Mood

We opened on a mood board that set the register before a single mark was drawn — contemporary silhouettes, deep charcoals and warm neutrals, with one confident accent to break the calm.

Logo Routes

Three routes were developed, each solving the same brief a different way — a monoline wordmark with the letterform carrying the idea, a chair monogram lockup, and a wordmark drawn inside the silhouette of a sideboard.

The Identity

The adopted mark is the wordmark route — a geometric, evenly weighted logotype where the join between the letterforms does the work. It holds at signage scale and at favicon scale, reverses cleanly to white, and sits quietly against product photography rather than competing with it.

Typography

Two typographic systems were presented against the mark. The brand runs on Poppins for headlines — geometric, even, the closest relative to the logotype — with Work Sans carrying body copy at long lengths.

Colour Palette

A near-monochrome system — black as the primary, greys for structure, off-white for air, and a deep green reserved as the single accent.

Collateral

The system extended into a full stationery suite — letterhead, envelopes, folders, notebooks and cards — in blackout stock with a metallic foil mark.

Scope of Work