Archinza
Building Archinza — the WhatsApp-first AI design-discovery assistant for architects, interior designers and product brands — across social, video, WhatsApp and performance marketing.
Turning a WhatsApp Design Bot into a Habit for India's Design Community
An always-on social, video and WhatsApp programme positioning Archinza as the fastest way for design professionals to discover products — no app, no catalogues, just WhatsApp.
Archinza is an AI-powered design-discovery assistant that lives on WhatsApp, helping architects, interior designers, students, product brands and builders find materials, products and curated design content around the clock — without downloading an app.
ONEDIGITAL manages Archinza's Facebook, Instagram and LinkedIn with posts, reels, stories, polls, carousels and blogs, alongside reels and YouTube Shorts, SEO blogs and online reputation management.
Lead-generation and awareness ad campaigns bring designers in, while WhatsApp broadcasts, drip onboarding and community groups help turn sign-ups into active users.
Content, Community & Campaigns for a New Design Platform
A content system tuned to a smart, helpful, design-savvy tone — built so every post nudges a designer to say hello on WhatsApp.
Platforms, Content Series & Growth Levers
Every channel had a defined role in moving a design professional from discovery to an active WhatsApp conversation.
Social Platforms
- Instagram & Facebook: posts, reels, stories, polls
- LinkedIn: carousels, blogs, B2B storytelling
- Stories & polls
- Online reputation management
Video & Content
- Reels
- YouTube Shorts
- SEO blogs
- Onboarding & demo video scripts
Growth & Performance
- Lead-gen ad campaigns
- Awareness ad campaigns
- WhatsApp broadcasts & drip onboarding
- WhatsApp community groups
How ONEDIGITAL Grows Archinza
Useful content, community and campaigns working together.
Pre-Launch to Launch Storytelling
Teasers and a waitlist built curiosity; the launch carousel, reel, emailers and demo videos showed exactly how the bot works in a designer's day.
Utility-First Content Series
Recurring formats like Material Monday and Bot Tips made the feed genuinely useful, giving designers a reason to follow and return.
Intent-Led Paid & WhatsApp Funnels
Meta drove sign-ups, Google captured search intent and LinkedIn reached brands, with WhatsApp drip journeys onboarding every new user.
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