HNI India
A full-funnel digital mandate for HNI India — social media across five platforms, SEO, website and e-store content, email newsletters and multi-channel ad campaigns including YouTube.
One Connected Digital Ecosystem for a Workplace Brand
Social, search, website, email and paid media run as one system for HNI India.
HNI India designs and supplies workplace furniture and solutions for modern offices.
ONEDIGITAL manages HNI India's social presence across Facebook, Instagram, LinkedIn, Pinterest and YouTube, with monthly reels and campaign content around product launches, showroom moments and the 'Work Happy' idea of better workplaces. The director's LinkedIn profile is managed alongside the brand page.
Search and owned media run in parallel: an SEO programme built on 20 primary and 40 secondary keywords with blogs and off-page content, management of the website and e-store, business listings, email newsletters and reputation management. Paid campaigns run across channels, including YouTube in-stream and in-feed formats.
Social, Search & Campaigns for HNI India
From launch captions to workspace blogs, every asset feeds both social reach and search visibility.
Social, Search & Paid
Each channel reinforces the others.
Social
- Facebook, Instagram & LinkedIn
- Pinterest & YouTube
- Monthly reels
- Director LinkedIn profile
Search & Owned
- SEO keywords, blogs & off-page
- Website & e-store management
- Business listings
- Email newsletters
Paid & Reputation
- Ad campaigns on all channels
- YouTube in-stream & in-feed
- Product launch campaigns
- Online reputation management
How ONEDIGITAL Runs HNI India's Digital
Full-funnel, one team.
Platform-Native Social
Content shaped for each of five platforms, from Pinterest boards to LinkedIn thought leadership.
Search-Led Content
Keyword-mapped blogs on topics like breakout spaces make the site work harder in search.
Video & Multi-Channel Ads
YouTube and cross-channel campaigns amplify launches and showroom moments.
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