Racconti
Building Racconti's always-on social presence and running Meta lead-generation for its luxury surfaces — rooted in Italian design, Indian craftsmanship and the Jindal legacy.
Telling Racconti's Material Story Every Day — and Turning It into Leads
Product, project and testimonial storytelling across six platforms, backed by Meta campaigns for customer enquiries.
Racconti is a luxury surfaces and materials brand that brings Italian design sensibility together with Indian craftsmanship and the Jindal family's manufacturing legacy.
ONEDIGITAL set out to keep Racconti's social channels active every day across Instagram, Facebook, LinkedIn, Pinterest, YouTube and Google Business Profile. The strategy rests on three pillars — Product, Project and Testimonials — with architect collaborations, site and showroom shoots, material boards, reels, stories, LinkedIn blogs and polls, plus SEO blogs and website content updates.
Performance marketing ran on two tracks: post promotions to lift engagement, and lead campaigns routed to calls, lead forms and WhatsApp.
Daily Social, Architect Stories & Lead Campaigns
Content and campaigns built around the brand's three stories: the material, the projects it lives in, and the designers who specify it.
Platforms, Pillars & Performance
One narrative, delivered across every touchpoint where buyers and partners research.
Social Platforms
- Instagram & Facebook posts, reels & stories
- LinkedIn blogs & polls
- Pinterest & YouTube Shorts
- Google Business Profile
Content Pillars
- Product & collection stories
- Architect project features
- Testimonials
- Showroom & material-board shoots
Performance
- Post promotions
- Call, lead-form & WhatsApp campaigns
- Audiences set with the sales team
- Website content updates
How ONEDIGITAL Grew Racconti Online
Consistency on social, precision in paid.
Always-Active Social
A post or story every day, sourced from the image bank, new video shoots and architect collaborations.
Heritage-Led Creative
Italian design, Indian craftsmanship and the Jindal legacy frame every product and project story.
Lead Funnels to Sales
Call, lead-form and WhatsApp campaigns, with sales queries passed straight to the team.
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