Featherlite
A B2B social and performance programme for Featherlite — combining LinkedIn-led content with Meta, Google and LinkedIn campaigns.
Putting Featherlite in Front of Every Workspace Decision-Maker
Carousel-led social storytelling and lead-generation campaigns across Meta, Google and LinkedIn.
Featherlite is one of India's established names in office furniture and seating, designing for spaces to work, learn, live and heal.
ONEDIGITAL manages Featherlite's Instagram, Facebook, LinkedIn and YouTube with a dedicated team of social media manager, designer, video editor, writer and a creative director with an architecture and design background. A typical month brings a dense run of carousels, statics, collaboration reels, stories, polls, thought-leadership articles and YouTube Shorts, guided by a monthly calendar that ties product stories to design and workplace moments.
Paid media runs across Meta, Google Ads and LinkedIn: social post promotions, Google location ads, brand-keyword search, custom-audience campaigns and lead-generation campaigns, with ad copy and creative produced in-house. Google Business Profile and online reputation are managed alongside.
B2B Content & Campaigns for Workspace Buyers
Content for the people who plan, specify and buy office furniture — and campaigns that reach them.
Content, Campaigns & Local
A B2B funnel connecting organic credibility with targeted demand capture.
Social Content
- Instagram & Facebook carousels and reels
- LinkedIn carousels & thought leadership
- YouTube Shorts
- Designer & architect collaborations
Local & Reputation
- Google Business Profile
- Online reputation management
- Monthly content calendar
- Strategy meetings
Paid Media
- Social post promotions
- Google location & brand-keyword ads
- Lead-generation campaigns
- Custom audience campaigns
How ONEDIGITAL Drives Featherlite's Digital Demand
Built for long B2B buying cycles.
Design-Literate Content Team
Creative direction from an architecture and design background keeps every post credible to specifiers.
Collaboration Content
Monthly coordination with architects and designers brings real projects onto the feed.
Three-Platform Paid Media
Meta, Google and LinkedIn campaigns amplify content and capture enquiries.
Explore Other Case Studies
Deep-dive into ONEDIGITAL’s 360° brand architecture, custom websites, and national PR mandates across luxury architecture, interiors, and lifestyle.