ALP Group
Digital brand building for ALP Group — Meta and LinkedIn content, director personal branding, website, SEO and lead-generation campaigns.
Taking an Industrial Polymer Group to Architects and Designers
Social and search marketing that presents ALP's materials expertise for the specifier community.
ALP Group is a global polymer manufacturer with decades of materials expertise, bringing premium acrylic surfaces and Puff Panels to India's architecture and design market.
ONEDIGITAL built a digital plan around two audiences: homeowners and designers on Meta, and specifiers and industry on LinkedIn. Meta content spans reels, carousels, sustainability storytelling and 'Request Sample' lead-gen; LinkedIn carries thought leadership and specifier content, alongside personal branding for the director.
A website refresh, SEO for premium acrylic laminates and LinkedIn and Google ads complete the digital mix.
Social Content & Campaigns for ALP Group
A materials brand told visually — finishes, durability and design intent in every post.
Platforms & Search
Built to move specifiers from awareness to sample request.
Meta
- Reels & carousels
- Product & finish showcases
- Request Sample lead-gen
- Sustainability content
- Company page thought leadership
- Specifier content
- Director personal branding
- Specifier-focused carousels
Website & Search
- Website refresh
- SEO for premium acrylic laminates
- Google Ads
- LinkedIn ads
How ONEDIGITAL Positioned ALP for Design Audiences
From manufacturing credentials to design desirability.
Content for Specifiers
LinkedIn content focuses on finish, durability and consistency — what architects need to specify confidently.
Visual-First Social
Reels and carousels show surfaces in real interiors.
Sample-Led Conversion
Request Sample journeys, SEO and search ads turn interest into specification conversations.
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