PR and Marketing Agency for Furniture, Lighting and Luxury Interior Brands in India

This hub is for product brands in the interiors world: furniture, lighting, decor, kitchens, bath and related luxury living labels. Some are Indian houses with their own manufacturing. Some are importers and official partners for European lines. Some are family businesses preparing a second generation to take the brand forward. The common problem is the same. Beautiful products do not sell themselves to architects, and a showroom does not stay full because the lighting is good.

We plan PR, branding, specifier outreach, launches and digital marketing as one programme, because a collection story that never reaches the architects who specify, or a launch that has no search or social follow-through, wastes the budget. If you are still shaping the offer, start with our guides to luxury interior brand marketing in India, furniture brand marketing and lighting brand marketing.

Furniture and decor work includes Vivono Designs — including coverage and events for Molteni&C × Vivono Designs — along with Diviana, RACCONTI, ROSA BAGH, SIORAA and related interior houses. Lighting and automation work includes LAFIT, ESQRO and Nuraz. Bath and wellness work includes Colston and FIMA Carlo Frattini. Office furniture work includes Featherlite. Kitchen and bath marketing is covered in more depth in our guide to modular kitchen and bath brands.

You can read case studies for Vivono, RACCONTI, Rosa Bagh, Colston and others in the case studies section, and see launches in the events portfolio.

ONEDIGITAL also maintains a public archive of 1,931 verified features across 60 architecture and design practices. That archive is the record of our editorial work for studios. It is not a count of furniture-brand clippings, and we do not treat it as one. It does mean we already speak to the editors and the specifier community your products need to reach.

Specifier relationships sit next to our architecture PR agency in India. Surfaces, hardware and other materials have their own hub: marketing for building materials. For city-level presence, including showroom markets in Mumbai, Delhi, Gurgaon, Bangalore and Dubai, see ONEDIGITAL locations.

Most luxury interior brands have two audiences that do not behave the same way. The architect or interior designer is looking for reliability, detailing, lead times and a product that will still look considered in a finished room. The homeowner is looking for a feeling, a showroom experience and a reason to trust the price. Marketing that speaks only to one of those people will eventually stall the other.

Specifier work is slow and relational. It is presentations, samples, studio visits, project support and the occasional editorial feature that makes a product feel familiar before a drawing is started. It is also why this hub sits next to our architecture PR work: we already spend our weeks with the practices you want to reach. A one-off product mailing does not replace that. The new architect-outreach spoke under this hub is there to treat specifier work as a programme, not as an occasional event invitation.

Homeowner work is more visible: the showroom, the experience centre, the collection film, the search page that appears when someone types a typological query, the Instagram grid that has to look like the brand. A launch week can fill a room and still fail if the weeks after it have no follow-up, no search presence and no way to book a visit. That is why launch PR, experience-centre marketing and SEO are separate spokes that should be read together, not as competing ideas.

If your brand is a family business changing hands, or a house that has grown by adding collections without tightening the story, start with positioning before you spend on media. The rebranding and luxury-interior strategy guides under this hub are written for that moment. We would rather delay a campaign than launch a louder version of an unclear brand.